Friday, October 28, 2005

Human Interest or Corporate Interest?

OK. So am I the only one who feels a little ambivalent about Apple using Rosa Parks as a marketing piece? There is something to be said about corporate sponsorship and corporate responsibility. On the one hand, I guess I can appreciate Apple’s decision to honor Rosa Parks. I mean, if the company wanted to create a synergy between their corporate motto, "Think Different" and her legacy, they certainly did just that. But on the other hand, I can't help but to see it as an exploitation of the her life and death.

The truth is, I personally don't question their motives. But I do question the appropriateness of their campaign. Your thoughts?!


2 "Insiders" spoke their mind. Join in...:

RhynoMan said...

I think its a great idea to use a person like Rosa Parks to tie into the Think Different slogan. As a white male even I can see that contributions of minorities aren't recognized enough. Why not use her? She's the mother of the civil rights movement, for pete's sake!

Andre said...

I agree with you to a large extent. But I think that it's irresponsible to call her the "Mother of the Civil Rights movement". That's a diss to everyone ever involved with the stuggle.

For Apple to exploit her is another strike.

One more strike, and they'rrrrrrre out!